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The Downside of Writing on an Ugly Website | Bad User Experience Kills

April 4, 2010.Digital Marketing

Getting acclimated into the next stage of my career could have been an excuse. A great NCAA Mens’ Basketball Tournament could be a factor. Laziness, plugging back in to the New Media matrix, remembering the blues, getting the area social events…sure. All of it could have played a part. But in the end, the biggest […]

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If I Had But 2 Minutes to Tell You About Search Engine Marketing

March 8, 2010.AdWords

Well, let’s see. If I really only had but 2 minutes to sell you on Search Engine Marketing: 1) I would play the 90-second video from the Google Adwords home page – Google’s Pay Per Click Sponsored Search Engine Marketing Platform and with the remaining 20 seconds I would: 2) Send you to the Google […]

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How to Inbound Market in an Age of Skepticism – Edelman Trust Barometer 2010

February 8, 2010.Inbound

I’m sitting here in my friend’s office at the University of Missouri School of Journalism. The first class I taught went surprisingly well. Of course I broadcasted the event on UStream but didn’t record it. Mistakes to be corrected tomorrow. I was also happy to see I had so many asking questions, staying attentive, and […]

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99 Weeks Lasts 10 Weeks (so far) and the Trip to the University of Missouri

February 6, 2010.Inbound

My 99 week plan was cut short by 89 weeks, and that’s alright by me. I had a week of work where I felt more refreshed at the end of the week than when I started the week. That’s a good sign. I was also afraid being unplugged from the inbound marketing industry for 10 […]

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January 2010 #NWITweetup (Oh, What a Night)

January 21, 2010.Digital Marketing.#nwitweetup

Oh, what a night Late into the evening at BW3s What a very special time for we As I remember, what a night… Last night was my first Social Media event since I’ve been back from Ft. Myers, Margaritaville. I wasn’t sure how it would pan out. Wasn’t sure if it was going to be […]

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Twitter Marketing for Dummies 140-Character Book Review During a Stopover in St. Louis

January 13, 2010.Digital Marketing

While on my cramped flight to Chicago with less then amicable elders, I found my escape in the form of: 1) “Reckoning” by the Grateful Dead & 2) “Twitter Marketing for Dummies” by Kyle Lacy. I pre-ordered Lacy’s book back in, what was it, October & I had it half-read in a few days. Then […]

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A Unified Indiana Hashtag? What Do You Pick? (Indirect Open Letter to Amy Stark)

January 3, 2010.social media

Hey guys – Amy Stark – innovator of the #indiana Twitter trend movement of December 10, 2009 and the founder of the Indiana Social Media Summit – just talked to a few of us on the prospect of developing one unifying Twitter HashTag  for Indiana social media movements. I’m a fan. The topic needs further […]

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Northwest Indiana’s Fight for Social Media Equality

December 28, 2009.social media.#nwitweetup

I hope y’alls holiday is going well. Staying warm I hope? Fort Myers is being nice to my family. It might kiss 70 tomorrow. So brisk. So, y’all are probably wondering what’s up. Well, the folks of Northwest Indiana are in a battle with Indianapolis for Internet Marketing supremacy and apparently I’m not keeping up […]

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Third SEO Boy Post and the Week Ahead

December 9, 2009.SEO

I just finished my newest post (to be published tomorrow AM at 6:59 CST) for SEO Boy. It’s about the importance of keeping your blogging, SEO, Social Media efforts as if every day leading up to Christmas is Cyber Monday. It’s a tactic my old boss preached last season and it’s a tactic more people […]

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Lafayette Tweetup Tonight – LiveBlog on NWITweetup.com (If Possible)

December 7, 2009.social media.#nwitweetup

(Looking forward to heading down towards the Tippecanoe River and take in a tweetup) I’m actually trying to convince myself to go to bed early so I can get in a fair amount of client work before I head out to Lafayette, IN for their tweetup. I’m looking forward to the event. Not only am […]

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But If You’re Going To Plan A TweetUp…

December 6, 2009.social media.#nwitweetup

Yesterday I talked about how not every Tweetup Can be planned. My late night consumption of steak tacos and enchiladas is a testament to the spontaneity of Tweetups and other Social Media Events. (#afteraftertweetup shout out to Dave, Josh, and Rich) I love unplanned Tweetups. I get to repaint coffee houses and eat great food […]

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Why You Can’t Always Plan a Tweetup

December 5, 2009.social media.#nwitweetup

(Try planning this kind of fun. Go ahead, good luck) Tweetups, like Meetups and Networking Events, are always nice to plan. It’s also helpful to be able to pick your venue, plan a menu, craft a guest list, and develop a framework for how the evening should flow in advance. It’s especially helpful to the […]

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Is Your Blog Prepped for Cyber Monday?

November 29, 2009.Digital Marketing

Right now I’m watching the Colts work a comeback against the Texans. Then I’m going to go to the gym and finally get my body back in shape and my energy up. Last year at this time I was prepping blog posts for release on Cyber Monday. How many posts? 7, if memory serves, all […]

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Can Your Business Handle the Drama Caused By a Nail?

November 25, 2009.Digital Marketing

So my grandfather got new tires last Saturday from the local gas station. The tires were part of his pre-Florida roadtrip tune-up. Snowbirds need to make sure their wings are ready for flight. The owner of the gas station & oldold man Finn have been friends since long before my existence. In fact, that gas […]

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The Adaptability of Social Media

November 23, 2009.Digital Marketing

“Water shapes its course according to the nature of the ground over which it flows” – Sun Tzu Do enough research about social media and you’ll find contradictions. For every purist who tells you to engage in the conversation there’s another whose telling you to target and get results. Then some think the roof will […]

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Is It 2.0, Social Media, New Media, or Inbound Marketing? Picking a Name that Sticks

November 20, 2009.Digital Marketing

The problem with getting in on the second floor of a movement is that usually the boundaries aren’t defined. Take this example: Are you a business looking to enhance your web presence? Do you know what you’re looking for? You were probably overwhelmed with a mountain of concepts. Keep those business strategies safe and dry […]

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My First SEO Boy Post and More Good News to Come. Hopefully

November 19, 2009.SEO

I sent my first post off to the editor at SEO Boy at the end of day yesterday. Except the end of day in Bloomington, IN is an hour earlier than the EOD of Valparaiso, IN. Damned Region CST. A mistake that won’t happen twice. But given the whirlwind, I don’t think anybody minded. Being […]

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With TweetUps, the AfterTweetUp Is the One to Attend

November 19, 2009.Digital Marketing.#meetup

We’re getting better with our TweetUps in The Region – Chicago South Suburbs to South Bend. We’ve got a cool one coming up in December – if you like bowling. And Lord help the poor Ghet who doesn’t tie in charity / non-profit when sponsoring our get-togethers. I think #NWITweetUp will grow from a fad […]

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99 Weeks Week 1 – The First NWITweetup As a Free Agent

November 17, 2009.SEO.#nwitweetup

In about an hour I get to go my first #NWITweetup as a free agent. The last few I’ve gone under the banner of the employer. Luckily a few things seem to be going my way in my plight to be my own employer. Hopefully those things pan out a little better in the coming […]

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