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Category: WordPress

Unless you're hosting your WordPress site on your own hardware servers using a downloaded install from (or a RackSpace virtual hoster...), most of you are using hosting companies that all have similar one-click installs available. For me, at this time, I use WP Engine for my WordPress blogs.

The WordPress site I'll be using for this tutorial

For my test site, I'm blogging how I'll re-launch my fan-crush site,, the tribute site to the Aaron Sorkin TV Show, "Sports Night."

This way, no waiting for client decisions on content, design, and marketing. It'll let me stay on schedule, experiment, and break shit.

Table of Contents

1) Initial Setup & Settings

This is where we set up the WordPress site and set up the initial bits of information including the admin password, name and tagline, setting the site so it doesn't initially index in search engines before it's ready, and decide on what balance of speed vs security we go with.

2) Plugins & Optimization

The ones I use that you should use. The ones I use you probably don't need to use. And the ones you should use that I don't use. We'll also discuss how to make sure your site has the SEO Optimization I like for plugins, and for the site as a whole.

3) Content: Primary & Essential Pages

This is is more than your products, services, and blogs. Search Engines and, anymore, agencies want to make sure you discuss how you use your website visitor's data. Search engines will want to know your website a tangible, viable entity as well and not some spammer.

"But couldn't the spammers just use that?" Sure, but with these privacy & security notifications, search engines can track them down. If the notifications aren't there, the website won't be treated with the same level of trust.

We'll also talk about how to optimize your content for search engines. We'll consider how to best name pages, images, metadata, linking...Start proper from page one.

4) Design: Themes, layouts, articles, page, categories, and the all-important home page

The essential groundwork has been laid. Your new WordPress site should have some good bones with which to grow. Now, it's time to make it look pretty.

"Why wait until near the end to set the design?" It's a tough call. Some folks do and some folks down. There's no true right or wrong way. But, if it's a new site and you're still sorting out what content you'll want to display, then once we get the purpose & content sorted out, the site purpose and content will tell us the direction and purpose of the design.

We'll also talk about QC/ QA (Quality Control / Quality Assurance), making sure the website pages look good on desktops, tablets, and mobile devices through multiple browsers.

5) Testing. Testing. And Testing.

We'll take the writing processes, content processes, and other things we've discussed and put them through practice tests to make sure they're ready to go before your new WordPress website goes live to the world.

6) Tracking & Analytics.

This is the time to put in your analytics and tracking for the website.

7) Domain Point.

If you've made it this far, your domain is ready to be pointed over to the website. We'll work through the settings that go into it.

8) Go Live. Get Feedback.

And away we go. We start to talk about measuring performance and how to improve upon it.

Have questions? Did I do something wrong? Let me know.

For as long as I've been in the digital marketing game, I'm still learning as I go. Hell, I'm a digital marketer, not a developer. But, well, things you learn along the way.

And I will be updating as I go.

Also, my latest thoughts on WordPress are below...

10 Posts Here

WordPress Speed, AMP, and Mobile Optimization Theme 2018 Shopping List

February 17, 2018.Web Design

I love my wordpress website themes. I love my layouts. And we did a good job of getting them up to speed, literally, but they no longer keep up with Google’s new-new-new-new speed & mobile requirements. So, we’re going for a new one. This time, we’re going to build our own speed-optimized, amp-friendly WordPress theme […]

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Could I use WP Engine's Let's Encrypt & RapidSSL SSL on the CDN using a custom domain if the CDN is provided by WP Engine?

January 30, 2017.WordPress.#note to self

The answer, in short: The question: Could I use WP Engine’s free Let’s Encrypt SSL on the CDN using a custom domain if the CDN is provided by WP Engine? The answer: Nope, because even though WP Engine provides a CDN, the CDN is actually offered and maintained by a 3rd party provider, which means […]

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How to set up a WordPress install in WP Engine (with Pics).

September 15, 2016.WordPress.#101

So, my wife wanted to make sure she had instructions to install WordPress sites on WP Engine. Here’s how I’ve done it. If I forgot anything, let me know please. Additional New Install in WP Engine Log into to you account: Click the Add Install link at the top: The easiest way is clicking […]

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Redirects between subdomains [WordPress multisite] in WP Engine – so far.

July 26, 2016.SEO.#WP Engine

To split my site up into Digital Marketing and Writing, I had to take the Googley-Woogley posts out of my writing site and migrate them to this subdomain. To do it properly meant 301ing the URLs from the Writing site over to the Digital Marketing. I went to check WP Engine’s redirect page. It’s cool, […]

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Setting Multisite with Subdomains in WP Engine [WordPress]: What I need to remember in the future.

July 12, 2016.Digital Marketing.#WP Engine

Here’s what I did wrong when setting up the WordPress multisite feature in WP Engine I didn’t set the subdomain, which I had to do because I do not have the wildcard set for the domain in WP Engine. The error I was getting I kept getting a DNS error in my web browser. I […]

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[WordPress] Contact Form 7 and reCAPTCHA Issues Solved...8 Years Later.

June 11, 2016.Blogging.#note to self

Article Outline My Issue was PEBKAC Other steps to try Quick refresher on how to merge Contact Form 7 to reCAPTCHA on WordPress Very Lost? Try these resources… Addendum: Why it took 8 years (Don’t judge me). After 8 years, I finally figured out how to get Contact Form 7 to work – with reCAPTCHA […]

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Questions to ask premium WordPress hosting services. I hope.

January 15, 2016.Digital Marketing.#BiziPorts
Startup Stock Photos

Yes. Chris & I are currently building an enterprise-level e-CMS platform and yet I’m still looking at premium WordPress hosting solutions for a project. More on the why below. But first, here are the questions I sent WP Engine, Pagely, A Small Orange, and GoDaddy – with updates and amendments based on peer suggestions (thank […]

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Components of a Blog

February 10, 2012.Blogging.#Project 03

While working on Project 03, one of the questions we had to address was to ask what made a blog a blog. At first the question sounds simple. Spout off, “It’s like WordPress,” or “Drupal,“ or – God help me, “Blogger.” If you say The Social Network, in the beginning, Zuckerberg is liveblogging with vintage […]

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“Uh-uh” – Teaching Majik the Value of WordPress iPhone App

July 27, 2009.WordPress

Out in Valparaiso with my old roommate, Majik. Majik still works at the boat up along the lake. Nowadays he deals craps. Back in the day he was very much a part of the Valet madness. Right now, I’m showing him the value of today’s smartphone apps. In this case, the WordPress app on the […]

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My wordpress app works!!!

October 22, 2008.Blogging

I finally got the iPhone 3g WordPress app working. As a co-worker told me, “The thing can be temperamental.” I don’t think I can get to the plugins, the spellchecker is left to be desired and, by God’s Holy light, be careful about closing out the app in the middle of a post because the […]

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