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Google / AdWords, Bing / Ads, and even Facebook...

Category: AdWords

14 Posts Here

Syncing Location Extensions when AdWords and Google My Business are located in separate Google accounts.

March 10, 2017.AdWords

The situation. An interesting question popped up when working with a client: my client used their own AdWords account to set up an account for their client. Not necessarily the MCC. Not setting up the initial account for the client in the client’s Google Account. “Well, that doesn’t sound like a best practice.” You’re right. […]

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AdRank is how AdWords determine Ad Position.

August 19, 2016.AdWords

Introduction to AdRank How AdRank works What you really pay per position Tiebreakers: a theory Introduction to AdRank In the last step you learned that Quality Score is the software AdWords uses to determine the quality of your offering on a keyword: ad copy landing page bid per keyword your budget Now, to determine which […]

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Quality Score is how AdWords determines what you can pay per click.

August 17, 2016.AdWords.#101

Clients I talk to get so caught up in “how much does AdWords cost,” and “how much is it per keyword,” they miss out on how to get a positive ROI from their efforts, and how their efforts will be rewarded. To know where best to put your AdWords effort, it’s best to look at […]

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Expanded text ads vs. Legacy AdWords text ads: The difference.

August 16, 2016.AdWords

On July 26, 2016, Google gave their advertisers what they’ve always wanted: more room on their text ads. With the release of Expanded Text Ads, advertisers will now be able to increase the length and size of their search text messages. They are as follows: # Before Now Net Gain Headline: 1 row. 25 characters […]

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Google is your broker. Facebook is your best friend.

August 9, 2016.AdWords.#101

I was talking to a buddy of mine who uses Facebook Ads to seemingly great success, but when it comes to AdWords he’s lost in the woods. I’ve tried explaining how AdWords works to him, but since he sees it through his experience with Facebook, he gets confused. He’s quite smart. Tier 1 Business school […]

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[List] Google Advertising and Analytics Programs (so far)

August 8, 2016.AdWords.#101

For a company that loves to talk about upsells and cross sells and direct response and ROI, Google has a tendency to make finding their additional services similar to a treasure hunt. via GIPHY In the name of One-Eyed Willie and all things spectacular, here they are, so far as I know them, written below: […]

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How to Add an AdWords Manager (MCM) Account to a client's account

August 5, 2016.AdWords.#101

What you’ll need: A Google manager (MCM) account: If you don’t have one set up, click here to set one up. “Yes. It’s free to sign up.” In fact, the first AdWords account you set up should always be a manager account. Your Client Customer IDs. : They can usually find them next to the […]

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How to Advertise on Google. What’s the point?

July 29, 2016.AdWords.#101

For those that don’t know, Google makes most of their money by having businesses advertise around Google’s free online products: Google search, gmail, blogger, YouTube… “Do people click on Google ads? I don’t.” Yes, Virginia, searchers do, in fact, do click on the ads when they search for products and services on Google. Here are […]

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How to conduct online keyword research (or realize you already started and didn’t know it).

May 9, 2016.AdWords

If you’ve been following along in the How to Start a Digital Web Presence setup series, then to this point you’ve already started your keyword research. Surprise! If you haven’t been, first read our article on “Monitoring and measuring competitors’ online activities w/ these Tools.” “How so?” Because: You now use tools to monitor your […]

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You can find the AdWords, Google Analytics, and Bing Ads Certification Exam Questions online, if you really want them. Their answers? Well…

February 16, 2016.AdWords
be cautious

Article Outline The questions from all the tests are out there “What about the answers to the Google AdWords, Analytics, and Bing Ads exam questions?” Well, that’s another story If you really, really, want to consult those sites and their answers, go with the following: In the end, if you need the sites to help […]

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Adding an additional AdWords account into your MCC: what to remember

October 2, 2015.AdWords

We’re launching a new AdWords campaign. I’m writing notes to remember everything we need to cover in order to include it into our AdWords MCC account. Here are the steps so far I need to account for: Privacy Policy update: Account Permission access & levels confirmation: Google Tag Manager confirmation: Google Analytics confirmation: Google AdWords […]

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How to set up Abandoned Cart Remarketing in AdWords

September 28, 2015.AdWords

I just finished putting the finishing touches on a cart abandon remarketing strategy primer doc for a client. Now, to work with graphics team. First things first…putting the directions down on paper: For this recipe, you’ll need the following ingredients: Access to the AdWords account: to set up the magic The remarketing pixel on all […]

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Why Analytics and AdWords don’t always match: basic and advanced issues

September 11, 2015.AdWords

I just finished discovering the reason(s) Google Analytics report stats didn’t align with the Google AdWords reports for a client. There were two issues I had to address: Traffic discrepancy between AdWords and Analytics AdWords traffic not reporting in Analytics Here were the steps we took: Breathe. Focus. Remember Google Analytics is a trending tool […]

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If I Had But 2 Minutes to Tell You About Search Engine Marketing

March 8, 2010.AdWords

Well, let’s see. If I really only had but 2 minutes to sell you on Search Engine Marketing: 1) I would play the 90-second video from the Google Adwords home page – Google’s Pay Per Click Sponsored Search Engine Marketing Platform and with the remaining 20 seconds I would: 2) Send you to the Google […]

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