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Google / AdWords, Bing / Ads, and even Facebook...

Category: PPC

9 Posts Here

Syncing Location Extensions when AdWords and Google My Business are located in separate Google accounts.

March 10, 2017.AdWords

The situation. An interesting question popped up when working with a client: my client used their own AdWords account to set up an account for their client. Not necessarily the MCC. Not setting up the initial account for the client in the client’s Google Account. “Well, that doesn’t sound like a best practice.” You’re right. […]

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AdRank is how AdWords determine Ad Position.

August 19, 2016.AdWords

Introduction to AdRank How AdRank works What you really pay per position Tiebreakers: a theory Introduction to AdRank In the last step you learned that Quality Score is the software AdWords uses to determine the quality of your offering on a keyword: ad copy landing page bid per keyword your budget Now, to determine which […]

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Quality Score is how AdWords determines what you can pay per click.

August 17, 2016.AdWords.#101

Clients I talk to get so caught up in “how much does AdWords cost,” and “how much is it per keyword,” they miss out on how to get a positive ROI from their efforts, and how their efforts will be rewarded. To know where best to put your AdWords effort, it’s best to look at […]

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Expanded text ads vs. Legacy AdWords text ads: The difference.

August 16, 2016.AdWords

On July 26, 2016, Google gave their advertisers what they’ve always wanted: more room on their text ads. With the release of Expanded Text Ads, advertisers will now be able to increase the length and size of their search text messages. They are as follows: # Before Now Net Gain Headline: 1 row. 25 characters […]

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Google is your broker. Facebook is your best friend.

August 9, 2016.AdWords.#101

I was talking to a buddy of mine who uses Facebook Ads to seemingly great success, but when it comes to AdWords he’s lost in the woods. I’ve tried explaining how AdWords works to him, but since he sees it through his experience with Facebook, he gets confused. He’s quite smart. Tier 1 Business school […]

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How to Add an AdWords Manager (MCM) Account to a client's account

August 5, 2016.AdWords.#101

What you’ll need: A Google manager (MCM) account: If you don’t have one set up, click here to set one up. “Yes. It’s free to sign up.” In fact, the first AdWords account you set up should always be a manager account. Your Client Customer IDs. : They can usually find them next to the […]

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How to Advertise on Google. What’s the point?

July 29, 2016.AdWords.#101

For those that don’t know, Google makes most of their money by having businesses advertise around Google’s free online products: Google search, gmail, blogger, YouTube… “Do people click on Google ads? I don’t.” Yes, Virginia, searchers do, in fact, do click on the ads when they search for products and services on Google. Here are […]

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If I Had But 2 Minutes to Tell You About Search Engine Marketing

March 8, 2010.AdWords

Well, let’s see. If I really only had but 2 minutes to sell you on Search Engine Marketing: 1) I would play the 90-second video from the Google Adwords home page – Google’s Pay Per Click Sponsored Search Engine Marketing Platform and with the remaining 20 seconds I would: 2) Send you to the Google […]

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99 Weeks Lasts 10 Weeks (so far) and the Trip to the University of Missouri

February 6, 2010.Inbound

My 99 week plan was cut short by 89 weeks, and that’s alright by me. I had a week of work where I felt more refreshed at the end of the week than when I started the week. That’s a good sign. I was also afraid being unplugged from the inbound marketing industry for 10 […]

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