Snarky, funny inside-joke tech & military acronyms make the world go round when the coffee cabinets are bare, the Rockstars are drained, snacks crumbs are licked up, and the focus music is already at 11. I love tech & military acronyms so much, I want to rename the subdomain of my tech-ish day-job site after […]
TheAthletic.com. Great Chicago Sports website. An example that your first website won’t be perfect.
As I was talking about on my personal site, I was looking forward to checking out TheAthletic.com to see how it how it stacks up to other Chicago sports sites. But, it’s me, so while reading and skimming, I started getting into the guts of the website to see if there were things they could […]
[List] Google Advertising and Analytics Programs (so far)
For a company that loves to talk about upsells and cross sells and direct response and ROI, Google has a tendency to make finding their additional services similar to a treasure hunt. via GIPHY In the name of One-Eyed Willie and all things spectacular, here they are, so far as I know them, written below: […]
Is Asana’s Task Dependencies feature available for free? Perhaps? Pretty Please?
Katie sent me the link a couple days ago that cloud / browser-based PM Software Asana – a personal favorite of mine – is finally including task dependencies. I even scheduled out social media updates via Hootsuite to spread my joy. I did a happy dance. I picked up my dog, Lily, and twirled her […]
Setting Multisite with Subdomains in WP Engine [WordPress]: What I need to remember in the future.
Here’s what I did wrong when setting up the WordPress multisite feature in WP Engine I didn’t set the subdomain, which I had to do because I do not have the wildcard set for the domain in WP Engine. The error I was getting I kept getting a DNS error in my web browser. I […]
How to conduct online keyword research (or realize you already started and didn’t know it).
If you’ve been following along in the How to Start a Digital Web Presence setup series, then to this point you’ve already started your keyword research. Surprise! If you haven’t been, first read our article on “Monitoring and measuring competitors’ online activities w/ these Tools.” “How so?” Because: You now use tools to monitor your […]
Monitoring and measuring competitors’ online activities w/ these Tools. AKA, "Put on Ears."
Task List for this step Set up a new Google Account and record account details in your password / account storage files Subscribe to Email Alerts Subscribe to RSS Feeds Set up Google Alerts Social Media Tracking and Measurement with Hootsuite SEM Tracking with SEMRush SEO Tracking and Ranking Measurement with Moz The next step […]
How I set up Google Analytics profiles. I do them the same for agencies, clients, friends, family, myself…
Here are the tools you’re going to need to perform the task. It’s essentially the same set of tools for any HTML / CSS / jS front end work coupled with some Google properties. If your website requires an FTP uploader, GitHub, or the like, you’ll need that as well. Requirements Your Google account Place […]
Measuring Competitor Activity in the Digital Space [Digital Marketing Web Presence Setup Step 3]
[vc_row][vc_column][vc_column_text] At this point we assume that you have gone through the painstaking business of conducting market and competitor research for your business. If your existing business has been around a while, we’re hoping you’ve have made updates to those plans to keep with the current market conditions. [/vc_column_text][vc_column_text]The reason we point this out is […]
Essential Digital Marketing, Social Media, and Other Online Properties in 2016
Article summary Now, let’s begin with the first 21ish of 13 properties [you’ll see why] The next batch of properties you should get while you’re at it Other local directories that are worth it Video streaming content apps Incredible double-secret probation bonus tips: own the misspellings Before we begin, please note that doing business online, […]