One of the elements for me to get them infernal books finished and published is my career. As a digital / internet marketer, I didn't want to do the public speaking / write an eBook / get my own infomercial route. I wanted any notoriety I achieved to be based on something substantial that was accomplished instead of telling people that I was successful so they believe it.
My career path took to developing an startup platform along with an agency. This is the section where I talk about our progress with the startup platform. Once it is ready for more of a public market I will quit using the name, project 03 and go with its real name. In fact, I think we finally decided on the name.