As I was talking about on my personal site, I was looking forward to checking out TheAthletic.com to see how it how it stacks up to other Chicago sports sites. But, it’s me, so while reading and skimming, I started getting into the guts of the website to see if there were things they could […]
Redirects between subdomains [WordPress multisite] in WP Engine – so far.
To split my site up into Digital Marketing and Writing, I had to take the Googley-Woogley posts out of my writing site and migrate them to this subdomain. To do it properly meant 301ing the URLs from the Writing site over to the Digital Marketing. I went to check WP Engine’s redirect page. It’s cool, […]
Setting Multisite with Subdomains in WP Engine [WordPress]: What I need to remember in the future.
Here’s what I did wrong when setting up the WordPress multisite feature in WP Engine I didn’t set the subdomain, which I had to do because I do not have the wildcard set for the domain in WP Engine. The error I was getting I kept getting a DNS error in my web browser. I […]
How to conduct online keyword research (or realize you already started and didn’t know it).
If you’ve been following along in the How to Start a Digital Web Presence setup series, then to this point you’ve already started your keyword research. Surprise! If you haven’t been, first read our article on “Monitoring and measuring competitors’ online activities w/ these Tools.” “How so?” Because: You now use tools to monitor your […]
Monitoring and measuring competitors’ online activities w/ these Tools. AKA, "Put on Ears."
Task List for this step Set up a new Google Account and record account details in your password / account storage files Subscribe to Email Alerts Subscribe to RSS Feeds Set up Google Alerts Social Media Tracking and Measurement with Hootsuite SEM Tracking with SEMRush SEO Tracking and Ranking Measurement with Moz The next step […]
What in the Blue Hell Is the Google Over-Optimzation Penalty
This is why I only make writing about SEO a part of the site and seldom get past the basics unless me or a client needs the information: because the rest is plumb stupid. What Do I Mean? At SXSW – South By Southwest – there was an SEO Panel. Matt Cutts, official Google webspam […]
Real estate SEO notes for commercial Real Estate Disruption speaker proposal & for a client (for later use)
A buddy of mine, Duke Long, is putting together events called the Commercial Real Estate Disruption Events. He doesn’t dance around the benefits of the program: Free. Interactive. Innovation. Learning Sharing and Collaboration. Hackathon Start up Geek Fest. Networking and Face to Face. Oh yea and BOOZE! Duke did a call out for speakers. As […]
Never Do Offsite SEO Without Performing an Analysis First
Had a buddy of mine call me up today in an East Coast rush. “Dude, I need some SEO done quick and dirty.” “Um, why?” I asked, now pissed that I turned down the volume on my first listening of Dizzie Gillespie: The Verve & Philips Small Group Sessions just to be pitched on spam […]
Offsite SEO: Post-Panda Checklist
Offsite SEO. So Important. Such a pain in the ass. Especially with the way Google keeps changing everything. I take that back, It’s just become tougher to do because of Google Panda and the Machine learning. But it doesn’t mean it can’t be done. In fact, it’s help give even more direction to the way […]
How to Recover From Google Panda & Why It Might NOT Be Google Panda Penalizing You
This year I was working on a website project I called the Summer of 210,000 Words. It was an aggressive experiment that focused on content and a mix of mostly white hat and a touch of gray hat SEO tactics. It started taking form around February 2011. It hit its stride in June 2011. When […]