Who goes first?
“Age before beauty.”
“Damn.”– Finn & Katie
Nat Finn broke into Agency-level Digital Marketing in 2006 when he latched on as a Project Manager with an industry pioneer in his hometown of Valparaiso, IN. From there, he learned everything they’d teach him, building a foundation in PPC / CPC Marketing before eventually spearheading the agency’s SEO & Social Media offerings. The effort eventually awarded him spots on their cutting-edge special projects which included Conversion Optimization, SEO-tracking & filtering, and A/B Testing beyond basic Direct Response.
As the ole agency pivoted, Finn branched out on his own, eventually co-founding a small boutique agency called BakedFinn with developer Chris Bake. The two had much success together in special projects at the ole agency, and they leveraged their shared work history to build an out-of-the-box, enterprise-level CMS with matching security, responsive-design, and lead generation.
They called it BiziPorts.
Despite years of successful tests and helpful beta clients, they eventually released BiziPorts to open source and dissolved BakedFinn, but not before Finn learned front-end development code in a baptism-by-fire fashion in order to test their creation.
Most of it is now a part of Finn Squared.
Finn maintains the clientele built up from those years, taking them along his journeys from Chicago, to Bay Area, and now to the Oregon Coast. Along with Katie, they’re slowly growing their business as they develop their bandwidth.
All of this because he loves to Write & Publish Books of Blues.
When Finn isn’t tripping down the intoxicating realm of Digital Marketing, or falling down the rabbit holes of life along the Oregon Coast, or hanging with his Katie and their dogs, he’s slowly writing a series of novels he’s dubbed, “Books of Blues,” named on Jack Kerouac’s approch to Blues. Books of Blues are reflectings of places in the world that have re-fueled his soul.
You can check out Finn’s stuff here:
Katie Findling didn’t mean to fall into Digital Marketing. She simply didn’t want to carry all that cumbersome camera equipment around Mizzou’s athletic stadiums on her short, svelte frame.
“I’d be hunchbacked before 30.”– Katie, when asked about her major change at Mizzou
Since she was already at the number one Journalism school in the world, she figured she’d try it out.
This lead her to concert bookings & promotions at the only state school that let students handle those sizeable budgets.
This lead her to tell her capstone professor she could design, who told a couple start-up founders she could web design.
This lead her to BiziPorts.
Her crash-course in Web Design led her to her consulting on a startup platform, which lead her to her first 9-to-5 boutique agency job straight out of college despite the horrific job market of 2012. Two and a half years later, her and her fiancé, Finn, packed up everything in the middle of a polar vortex and headed to her first Silicon Valley tech job in San Francisco East Bay’s Tri-Valley, developing Demand Generation marketing campaigns for CallidusCloud sales commission-tracking SaaS. CallidusCloud success caught the eyes of Silicon Valley’s biggest tech companies, and has since been acquired by SAP.
Four years after they left the shores of Lake Michigan for Bay Area, Katie, her husband, Finn, and their dogs followed her mother back to where her mother grew up along the Oregon Coast.
Today, Katie & family have settled along Tillamook Bay. She spends her day developing & executing Account-Based Marketing programs in the valley. As Finn Squared, Katie lends a hand for tech & software companies around the globe, navigating complex corporate hierarchies to find the decision makers, and facilitating meaningful connections.
Her crash-coursed skills in Web Design still come in handy today.