For those that don’t know, Blog Indiana is the place that inspired my career. Back in 2008, with the exception of a beautiful side writing gig I regret not taking full time, I only saw infomercial and niche product ecommerce websites, blogging and live event registrations. We saw heavy traffic from TV budgets and only […]
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Concluding Unscientific Preface to "How I Would Run the Valpo Life / Family Express Social Media Job"
Update 2012/09/04 Since I wrote this post there’s been a ton of interaction and, even cooler, a response by ValpoLife.com and the team. What did they do? They made it infinitely easier for people to verify the validity of the job as well as how to apply for it even if you don’t tweet anthing […]
We’ve never built Project 03 before
The last three to four weeks have been as exhausted as I’ve been in awhile. That good kind of exhausted. Not that kind where the weight of the world is on your shoulders and it’s looking to recruit any and all comers to add to the misery. I don’t need to take a load off, […]
First Time, Custom. Second Time, Template.
This past week was somewhere between the most frustrating and the most rewarding week I’ve had in awhile. I don’t think I’ve answered that many emails since 2006 – my year at the old agency. But as the running theme of Project 03 holds true, the first time you do something it is custom, the […]
What in the Blue Hell Is the Google Over-Optimzation Penalty
This is why I only make writing about SEO a part of the site and seldom get past the basics unless me or a client needs the information: because the rest is plumb stupid. What Do I Mean? At SXSW – South By Southwest – there was an SEO Panel. Matt Cutts, official Google webspam […]
A Moment of Reflection During Project 03 Case Study #1
I’m sitting in the lobby of Project 03’s first case study. It’s 9:30 pm. The uber high ceilings of those beautiful rustic downtown structure is brilliantly lit with a blend of direct and indirect rack lighting. The cars of the main drag keep scurrying to my left as the sign of the corporate bank across […]
Take a Wrecking Ball to Startup Project 02
It’s about 1:30am somewhere between Sunday Night & Monday morning. Me and the Wolf are putting the internet equivalent of a wrecking ball through the last of Project 02 as we take the pieces and fit them into Project 03 where available. There’s a part of me that’s sad about collecting up the pieces. The […]
But When You Have to Do a Marketing Strategy For Yourself…
It’s 11pm. I’m on 2 hours of sleep as we were taking a wrecking ball to Project 02, and I’ve written 8,0000 words today already. But I told myself I have to keep blogging because as Douglas Karr would say, “Once you start you can’t stop.” And It’s Part of My Job Luckily, the Marketing […]
Leap Day 2012 #NWITweetup – Now THIS is a Meetup!
It started with a text from a friend who’d gone radio-silent. CIA, NSA, NCIS…whatever something important he was doing that saved the world from Terrorism. Or just reading too many Daniel Silva books (Danielle Steele?). It turned into a, “let’s go for brewskis,” and spat out on Social Media and 5 days later: POOF! An […]
K-Mart’s Forced Credit Card Survey Question & Why I Chose "1: I wouldn’t recommend ." Or whatever it was
So I’m back home in Valparaiso, IN and I need to go buy some printer paper and check the PO Box. Logistically speaking the best place to get the paper is K-Mart because it is 4 blocks down the road from the PO Box. Unfortunately, I didn’t factor in checkout time nor the lack of […]