The last three to four weeks have been as exhausted as I’ve been in awhile. That good kind of exhausted. Not that kind where the weight of the world is on your shoulders and it’s looking to recruit any and all comers to add to the misery. I don’t need to take a load off, Fannie – yes, Wolf, that’s the lyrics.
It’s that kind where every time I think I have finally grasped the amount of work it’s going to take to get it running, the scope redefines itself and sends me further down the rabbit hole. It’s okay. I’ve been down this before. They’re called Books of Blues. It’s getting to the point where I’m shutting down every other aspect of my life but gym, family and Project 03 because I want to write.
A lot of that is focusing on Project 02, which feels like there’s more damns in the well than I have fingers with which to plug. We’re merging Project 02 into Project 03. It was always the plan. It’s the long term goal to make Project 02 a testing ground for Project 03. A playland where we get to play with Search Engine Optimization Tricks (there, Di, I wrote it out).
Interlude – Last Friday @ Blackbird Cafe
Last Friday I had lunch with a couple old friends – Stackert & Di – two gracious ladies with spirit and pizzazz and thoughts of others before themselves. Beauty in every since of the word! The three of us hadn’t been together since Di’s wedding on Fourth of July two years ago. Man has the time gone bye – to the point where I’m solving that issue with Google Calendar reminders – but after 5 minutes it felt like we were as close as we were back in the Old Agency days. Back story: they were account execs left to work without a net and the only one left in the place who had done AE / PM work there was me so for a while 1/3rd of my job was teaching them on the fly.
One of the things we talked about – after the catching up – were some of the plans The Wolf & I have for Project 03. They were looking it over and Di pointed out an issue.
“Write out SEO. None of your case studies will know what SEO means.”
I tried to argue that it was more for notes to talk about when talking face to face but before I finished she started asking everyone in Blackbird Cafe if they knew what it meant. Stackert & I just looked at each other and shook our heads and chuckled as Di finished up proving her point with a smile.
Thankfully, some things never change.
While the Wolf & I have associated the project with the desired online communities, project 02 still has trust issues with Google they need to work out. How do I know?
In fact, other case studies we have lined up in Project 02 might work better than the first case study but over time, all of them will be worth it.
We’re learning that I need to skill up in a couple more development areas to cover slack and that we have to be a little more firm with our case studies. Not mean, but in that way were if there isn’t a defined project, things get neglected and nothing gets done and our efforts go for naught. So we’ve been re-writing process on the fly. That’s why we’ve done case studies before announcing anything.
September 03 is coming. We’re still thinking of telling everyone what it is in.
But first, The Wolf’s got some friends whose collective asses need bailed out, again. It’s been like watching an accident unfold and not being able to do a damned thing about it. It might back up our plans, but so it goes.
Bare with us, please.