Snarky, funny inside-joke tech & military acronyms make the world go round when the coffee cabinets are bare, the Rockstars are drained, snacks crumbs are licked up, and the focus music is already at 11.
Anything other than “WorkWith.” I’ve had buyer’s remorse ever sense I made it the marketing technology-ish subdomain on my website.
I’ve only kept it because I had it on work cards, but now the work cards are gone or lost in the move or somewhere in between, possibly by providence. Whatever the metta, I don’t have to have those vain things anymore.
But, seriously, what in the Photoshopped Stepford Hell was I thinking?
The only thing missing was a cheesy bleached smile and a catch phrase which screams, “I’m not Corporate. I’m nerdy. See! Look at my frohawk!”
Are frohawks even a thing anymore? Don’t answer that. The effort to answer is out of proportion to my interest in it.
Focus, partner. Breathe. Here we go:
Here are my favorites:
I’ve always loved the concept of market. It would be as much economical analysis as it would be marketing. It would be 6 characters, and less is more in SEO. But, the word would make sense, and it’s 3 less characters than what’s currently on there.
Now that, too, is interesting.
And, yes, I’ve considered, “SNAFU” and “FUBAR,” as well, but those are almost too common vernacular anymore.
Whichever I go with, it’ll be better than “WorkWith.”
That might be part of the problem. I want to log and categorize marketing and tech adventures, but more than just “MarTech.” I want to go from blogging to Google to the Space Race, wherever my writings take me. That often leads past commerce.
Also, I hate the name, “Martech.” As much as I love and respect what my buddy DK does with his, “MarTech.zone,” the combination of the concepts of “Marketing” and “Technology” always sounded to me like the brackish of ideas, not their synergy. Not his fault.
My buddy Theisen suggested the following:
Upon cross-examination, I learned he did read the post and suggested the acronym because, “nobody reads on the internet.” I get where he’s coming from.