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How to Advertise on Google. What’s the point?

July 29, 2016 By Finn Leave a Comment

For those that don’t know, Google makes most of their money by having businesses advertise around Google’s free online products: Google search, gmail, blogger, YouTube… “Do people click on Google ads? I don’t.” Yes, Virginia, searchers do, in fact, do click on the ads when they search for products and services on Google. Here are […]

Filed Under: AdWords, Google, PPC Tagged With: 101

Redirects between subdomains [WordPress multisite] in WP Engine – so far.

July 26, 2016 By Finn Leave a Comment

To split my site up into Digital Marketing and Writing, I had to take the Googley-Woogley posts out of my writing site and migrate them to this subdomain. To do it properly meant 301ing the URLs from the Writing site over to the Digital Marketing. I went to check WP Engine’s redirect page. It’s cool, […]

Filed Under: SEO, WordPress Tagged With: WP Engine

Setting Multisite with Subdomains in WP Engine [WordPress]: What I need to remember in the future.

July 12, 2016 By Finn 2 Comments

Here’s what I did wrong when setting up the WordPress multisite feature in WP Engine I didn’t set the subdomain, which I had to do because I do not have the wildcard set for the domain in WP Engine. The error I was getting I kept getting a DNS error in my web browser. I […]

Filed Under: Digital Marketing, SEO, WordPress Tagged With: WP Engine

How we set [formerly 3, back to] 2 Google Voice Numbers to forward to our cell phone

June 19, 2016 By Finn 14 Comments

The solution that worked for us Google Voice >> Settings >> “Forwards calls to:” [Pick your number] >> Edit >> “Phone Type:” drop down: Select one phone type for this Google Voice and set a different phone type for your phone number in the other Google Voice account. You have up to three phone types […]

Filed Under: Google, Google Voice Tagged With: note to self, pebkac

[WordPress] Contact Form 7 and reCAPTCHA Issues Solved…8 Years Later.

June 11, 2016 By Finn 24 Comments

Article Outline My Issue was PEBKAC Other steps to try Quick refresher on how to merge Contact Form 7 to reCAPTCHA on WordPress Very Lost? Try these resources… Addendum: Why it took 8 years (Don’t judge me). After 8 years, I finally figured out how to get Contact Form 7 to work – with reCAPTCHA […]

Filed Under: Blogging, Google, WordPress Tagged With: note to self, pebkac, Project 02

How to conduct online keyword research (or realize you already started and didn’t know it).

May 9, 2016 By Finn Leave a Comment

If you’ve been following along in the How to Start a Digital Web Presence setup series, then to this point you’ve already started your keyword research. Surprise! If you haven’t been, first read our article on “Monitoring and measuring competitors’ online activities w/ these Tools.” “How so?” Because: You now use tools to monitor your […]

Filed Under: AdWords, Digital Marketing, Google Analytics, SEO

Monitoring and measuring competitors’ online activities w/ these Tools. AKA, "Put on Ears."

May 3, 2016 By Finn Leave a Comment

a girrafe with the big blue sky behind it

Task List for this step Set up a new Google Account and record account details in your password / account storage files Subscribe to Email Alerts Subscribe to RSS Feeds Set up Google Alerts Social Media Tracking and Measurement with Hootsuite SEM Tracking with SEMRush SEO Tracking and Ranking Measurement with Moz The next step […]

Filed Under: Digital Marketing, SEO, social media

How I set up Google Analytics profiles. I do them the same for agencies, clients, friends, family, myself…

May 2, 2016 By Finn Leave a Comment

Here are the tools you’re going to need to perform the task. It’s essentially the same set of tools for any HTML / CSS / jS front end work coupled with some Google properties. If your website requires an FTP uploader, GitHub, or the like, you’ll need that as well. Requirements Your Google account Place […]

Filed Under: Digital Marketing, Google, Google Analytics

Letter submitted to NWIMeetup The Originals: Bringing It Home 2016

March 3, 2016 By Finn Leave a Comment

Muir Beach. October 24, 2015.

The morning before the #NWIMeetup The Originals: Bringing It Home 2016 meetup, Chris Mahlmann emailed both Allyn Hane and I to see if there was a note or the like we wanted to pass along to the group since neither one of us would be in the same timezone as the event that night. I’m […]

Filed Under: social media Tagged With: nwimeetup, nwitweetup

Measuring Competitor Activity in the Digital Space [Digital Marketing Web Presence Setup Step 3]

February 19, 2016 By Finn Leave a Comment

[vc_row][vc_column][vc_column_text] At this point we assume that you have gone through the painstaking business of conducting market and competitor research for your business. If your existing business has been around a while, we’re hoping you’ve have made updates to those plans to keep with the current market conditions. [/vc_column_text][vc_column_text]The reason we point this out is […]

Filed Under: Digital Marketing, Tools

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