While working on Project 03, one of the questions we had to address was to ask what made a blog a blog. At first the question sounds simple. Spout off, “It’s like WordPress,” or “Drupal,“ or – God help me, “Blogger.” If you say The Social Network, in the beginning, Zuckerberg is liveblogging with vintage […]
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Real estate SEO notes for commercial Real Estate Disruption speaker proposal & for a client (for later use)
A buddy of mine, Duke Long, is putting together events called the Commercial Real Estate Disruption Events. He doesn’t dance around the benefits of the program: Free. Interactive. Innovation. Learning Sharing and Collaboration. Hackathon Start up Geek Fest. Networking and Face to Face. Oh yea and BOOZE! Duke did a call out for speakers. As […]
NWiSM February 2012 update & the latest on #NWITweetup
I had the pleasure of spending last week with my old supervisior and another great colleague (they’re pictured above) helping the brilliant young minds of the Missouri University School of Journalism – ranked #1 in the country – prepare for the Google Online Challenge. They were eager, starved for knowledge and sharp as tacks. My […]
The Speed of Collaboration
If you watch enough sports you’ll eventually find an explanation for every side of the story. The Bulls won their 6 titles because they had Michael Jordan, Scottie Pippen & a 4-spot who was considered top 5 in the game at that time. First Horace Grant; then Dennis Rodman. But in 1997 it took a […]
Going Back to Guest Lecture at the University of Missouri
I got it confirmed today: I’m going back to guest lecture at the University of Missouri. My lecture topic: PPC / Adwords. Included in the lecture will be: keyword research list building campaign building ad copy writing landing page optimization and more So I’m told. I’m so looking forward to the trip.
Never Do Offsite SEO Without Performing an Analysis First
Had a buddy of mine call me up today in an East Coast rush. “Dude, I need some SEO done quick and dirty.” “Um, why?” I asked, now pissed that I turned down the volume on my first listening of Dizzie Gillespie: The Verve & Philips Small Group Sessions just to be pitched on spam […]
Offsite SEO: Post-Panda Checklist
Offsite SEO. So Important. Such a pain in the ass. Especially with the way Google keeps changing everything. I take that back, It’s just become tougher to do because of Google Panda and the Machine learning. But it doesn’t mean it can’t be done. In fact, it’s help give even more direction to the way […]
How to Recover From Google Panda & Why It Might NOT Be Google Panda Penalizing You
This year I was working on a website project I called the Summer of 210,000 Words. It was an aggressive experiment that focused on content and a mix of mostly white hat and a touch of gray hat SEO tactics. It started taking form around February 2011. It hit its stride in June 2011. When […]
Google Panda’s Engineer Is Named Biswanath Panda (not “Navneet”) and I Hate Him. I Hate Him.
Update 2015-02-02: Mad, incredibly-belated shoutout to SEO By the Sea‘s Bill Slawski for pointing out that, yes, even Rand makes a mistake now and again. Google Panda’s Engineer is actually named Biswanath Panda, not Navneet. By the way, Bill. You’re gonna love it out here on this Coast. This is coming from a Chicagoan who […]
6 Simple, Basic Tools to Master to Begin Digital Marketing
My new, old friend is a gifted marketer. It’s because she’s other-focused and entranced by music. Her only flaw is that she has a tendency to live in the 4th row of the concert of her own life because she’s so about helping others – and that flaw is a matter of perspective. At an […]