My new, old friend is a gifted marketer. It’s because she’s other-focused and entranced by music. Her only flaw is that she has a tendency to live in the 4th row of the concert of her own life because she’s so about helping others – and that flaw is a matter of perspective. At an agency where we worked she was the best marketer in the room and she was just answering the phones.
We were talkin’ about her career prospects a couple weeks ago and she was flowering about her passions, which align with a project me and the team I’m on is close to completing. I pointed out that all her skills are transferrable online. It’s the tools she needs to learn to communicate them. Now, it doesn’t mean she’ll be able to draw a logo from scratch (which is typically “pick a font you have rights too and add a little color and shading”), today, but she could down the road.
But she’ll be able to make her messages sing to her audiences.
So I told her I would make her a list…
…a little pre-reading:
Once You’ve gotten those taken care of…
2) SEO – Search Engine Optimization
You’re going to learn that not every website was designed with search engines in mind. Once you get into this, when you’re thinkin’ digital marketing, you’re thinking SEO.
There’s a couple places to go for learning:
3) CPC – Sponsored Search / Paid Search
You know those ads that appear on the side of Google Searches? Welcome to Google’s number #1 money maker. Why? IT WORKS! Honestly, the best thing to do here is take Google’s AdWords Tutorials. Start with “How Google Ads Work,” and go straight into the “Google Adwords Tutorial.” And, if you get certified, all the better!
4) Copywriting / Blogging – there is a fine line.
To me, the line is, “rant.” If your sh**isn’t backed up with verifiable resources, you’re probably just blogging. That said, you’ll learn that blog platforms are essential in Post-Panda SEO. Dabble a little of those SEO techniques you just learned and some blogging techniques and you’ll be ready to go. Places to learn
5) Social Media – awwgawd.
Twitter, Facebook. Share other’s stuff more than you post your own stuff. Follow more than you have follow. Put the social buttons on every page of your site – for the site and for the page. Make them laugh. There, social media in 10 seconds. But, for reading:
Once again, with your new skills, go through the Google Partners for certification. This is the best way to learn about how to track and measure your stats and how to set them to track for exactly what you’re looking for.
Review Lesson – InboundMarketing.com
When you got the tools learn, the next thing to do is to learn how they work together. Go through InboundMarketing.com’s lessons – it’s FREE. Great lessons from some of the industry’s leaders. Go through the videos, the lessons, pass the test! And you’ll have a great perspective
Additional Reading –
My old boss used to tell me that 20% of your job should be spent reading. So, here, some reading to keep up: