Update 2015-02-02: Mad, incredibly-belated shoutout to SEO By the Sea‘s Bill Slawski for pointing out that, yes, even Rand makes a mistake now and again. Google Panda’s Engineer is actually named Biswanath Panda, not Navneet. By the way, Bill. You’re gonna love it out here on this Coast. This is coming from a Chicagoan who […]
SEO
Yoast SEO Plugin [Review], Yoast Google Analytics & Yoast SEO Data Converter. Use Them, WordPressers
For my WordPressier projects I used to use plugins for the following: XML Sitemap Google Analytics Google Webmaster Verification via metatags Dofollow Comments
Onsite SEO Checklist – Basic (Draft 1)
An onsite SEO checklist is an evolving document given the fact that search engines are constantly updating their algorithm. Trying to keep all the factors in one place becomes daunting. But it’s better than trying to keep it all in your head. I use this checklist as much as I have it out there for […]
Anatomy of Search Engine Optimization – Traffic, Content & Links
The Definition of SEO Seattle-based SEO Firm SEOMoz defines SEO as: “the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.” The Goal in SEO The overall goal in SEO is to generate relevant traffic to your website via […]
Search Engine History 101
According to a few sources, search engine history predates Al Gore’s invention of the internets. While most sources pin the start of the modern search engine around 1990, SearchEngineHistory.com points out that search technology started as far back as 1940s when an article in The Atlantic Monthly urged scientists to build one collective center of […]
URL Suffix Tips I Think I’ll Use
I’m working on a project with the Wolf and we’re trying to decide just exactly how to get our URL structures to fit all the data. E-commerce can be a b****…brat like that. The reason: We try to keep all the pages in the .com/here/or-here/ level so as to tell the search engines that the […]
Toledo Blade "Paper Without the Paper" First Impressions
Hi, Paul, I took a look at the “Paper without the Paper” beta program that the Toledo Blade is testing. Thank you for the invite! My initial thought is that it appears the work is redundant. I understand that taking electronic images of the newspaper that are being repurposed for users, but the initial approach […]
How I Would Handle the Philadelphia $300 Blog License
In a stroke of brilliance, the city of Philadelphia, PA is considering making bloggers play $300 a year for a business privilege license in order to blog with an ad on their site. The art form once called “journaling,” is now being conceived as a potential to make money. And I thought only the sports […]
If I Had But 2 Minutes to Tell You About Search Engine Marketing
Well, let’s see. If I really only had but 2 minutes to sell you on Search Engine Marketing: 1) I would play the 90-second video from the Google Adwords home page – Google’s Pay Per Click Sponsored Search Engine Marketing Platform and with the remaining 20 seconds I would: 2) Send you to the Google […]
How to Inbound Market in an Age of Skepticism – Edelman Trust Barometer 2010
I’m sitting here in my friend’s office at the University of Missouri School of Journalism. The first class I taught went surprisingly well. Of course I broadcasted the event on UStream but didn’t record it. Mistakes to be corrected tomorrow. I was also happy to see I had so many asking questions, staying attentive, and […]