An onsite SEO checklist is an evolving document given the fact that search engines are constantly updating their algorithm. Trying to keep all the factors in one place becomes daunting. But it’s better than trying to keep it all in your head.
I use this checklist as much as I have it out there for others to learn. It’s why I leave it on the website. Some folks get worried about giving away all they know. I don’t. I use the stuff as much for my knowledge and personal use as much as anything else. It’s one thing to know the stuff; it’s another to know how to use it.
I’ve loosely prioritized them in order of what I consider important. Each site, market, industry & niche has different priorities so it adjusts accordingly.
Please look it over. If you think I missed something, let me know. If you think the order is jacked, let me know.
Typical Website Languages search engines can read:
Programming Languages search engines can Not read:
Quick tricks to see if a Search Engine can see your website:
HTML Design – Most sites and CMSes display pages in HTML format. HTML stands for Hyper Text Markup Language. To put it simply, it’s the code that tells your web browsers (and search engine bots) what goes where. This picture goes here, this content goes there…
HTML Design is a whole different animal. W3Schools is a great online tool that provides not only free training but also provide templates where you can put in your code, see how it looks, and then copy it to your website. Great cheater tricks I still use. Start on their side columns on the left, do each one one-at-a-time. A little dedication and sweat equity and you’ll be pretty damned good at html coding and design. Even if all you want to learn is how to put in Anchor Text in a blog post or something simple, go there! It’s what I use.
HTML Design Sections for Onsite SEO:
For onsite SEO purposes, you’ll want to make sure you know the following:
url.com/category-name/post-name/. SEOMoz has a “rule of 100s” which states that according to their data, Search Engines stop pay attention to only 100 pages per subfolder level. Using this structure gives you 9,901 pages from which to play. This is my favorite strategy long term
blog.url.com/post-name– If you are posting at a rate of 1-2 a week, this structure is becoming all to popular. I won’t call it the optimal structure because of Rule #1: When in Doubt, Plan Broad. If everyone starts putting all their pages up here, Google will switch the priority.
.com/blog/postname– all the posts sit in the blog subfolder, but at least they’re in the top two.
name-it-like-this.jpg. This structure will increase keyword richness and improve its chances of being properly indexed in Google Image search. Also, make sure the alt tags are filled out on the images (as mentioned in the Alt Tags on page links section.
Let me know what more I can do to make this easier for you to read.
Guys, lemmme know!