I’m working on a project with the Wolf and we’re trying to decide just exactly how to get our URL structures to fit all the data. E-commerce can be a b****…brat like that. The reason:
We try to keep all the pages in the .com/here/or-here/ level so as to tell the search engines that the pages are important.
What if I could pass some of the value through the URL suffix?
In this case, he’s thinking .com/category/post.event or…for short… .evt or something.
…because normally I went with .html or just the / for stuff. .html because that’s how I was trained. / because it has less characters but shows finality.
Some companies pass their corporate initials through the URL suffix, but what we were trying to determine, once and for all, was whether or not there was a penalty or benefit for your URL suffix. So I started at the first place I always start: MattCutts.com/blog/.
Matt Cutt’s advice is as follows:
We did the filetype:ourextension searches and discovered that they exist in the Google index. We’ll probably use them if we can’t come up with a better way to parse the values. Otherwise, we’ll end them with /.