What you’ll need: A Google manager (MCM) account: If you don’t have one set up, click here to set one up. “Yes. It’s free to sign up.” In fact, the first AdWords account you set up should always be a manager account. Your Client Customer IDs. : They can usually find them next to the […]
AdWords
How to Advertise on Google. What’s the point?
For those that don’t know, Google makes most of their money by having businesses advertise around Google’s free online products: Google search, gmail, blogger, YouTube… “Do people click on Google ads? I don’t.” Yes, Virginia, searchers do, in fact, do click on the ads when they search for products and services on Google. Here are […]
How to conduct online keyword research (or realize you already started and didn’t know it).
If you’ve been following along in the How to Start a Digital Web Presence setup series, then to this point you’ve already started your keyword research. Surprise! If you haven’t been, first read our article on “Monitoring and measuring competitors’ online activities w/ these Tools.” “How so?” Because: You now use tools to monitor your […]
You can find the AdWords, Google Analytics, and Bing Ads Certification Exam Questions online, if you really want them. Their answers? Well…
Article Outline The questions from all the tests are out there “What about the answers to the Google AdWords, Analytics, and Bing Ads exam questions?” Well, that’s another story If you really, really, want to consult those sites and their answers, go with the following: In the end, if you need the sites to help […]
Adding an additional AdWords account into your MCC: what to remember
We’re launching a new AdWords campaign. I’m writing notes to remember everything we need to cover in order to include it into our AdWords MCC account. Here are the steps so far I need to account for: Privacy Policy update: Account Permission access & levels confirmation: Google Tag Manager confirmation: Google Analytics confirmation: Google AdWords […]
How to set up Abandoned Cart Remarketing in AdWords
I just finished putting the finishing touches on a cart abandon remarketing strategy primer doc for a client. Now, to work with graphics team. First things first…putting the directions down on paper: For this recipe, you’ll need the following ingredients: Access to the AdWords account: to set up the magic The remarketing pixel on all […]
