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Finn Squared

Google / AdWords, Bing / Ads, and even Facebook...

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AdWords

How to Add an AdWords Manager (MCM) Account to a client’s account

August 5, 2016 By Finn

What you’ll need: A Google manager (MCM) account: If you don’t have one set up, click here to set one up. “Yes. It’s free to sign up.” In fact, the first AdWords account you set up should always be a manager account. Your Client Customer IDs. : They can usually find them next to the […]

Filed Under: AdWords, PPC Tagged With: 101, note to self

How to Advertise on Google. What’s the point?

July 29, 2016 By Finn

For those that don’t know, Google makes most of their money by having businesses advertise around Google’s free online products: Google search, gmail, blogger, YouTube… “Do people click on Google ads? I don’t.” Yes, Virginia, searchers do, in fact, do click on the ads when they search for products and services on Google. Here are […]

Filed Under: AdWords, Google, PPC Tagged With: 101

How to conduct online keyword research (or realize you already started and didn’t know it).

May 9, 2016 By Finn

If you’ve been following along in the How to Start a Digital Web Presence setup series, then to this point you’ve already started your keyword research. Surprise! If you haven’t been, first read our article on “Monitoring and measuring competitors’ online activities w/ these Tools.” “How so?” Because: You now use tools to monitor your […]

Filed Under: AdWords, Digital Marketing, Google Analytics, SEO

You can find the AdWords, Google Analytics, and Bing Ads Certification Exam Questions online, if you really want them. Their answers? Well…

February 16, 2016 By Finn

be cautious

Article Outline The questions from all the tests are out there “What about the answers to the Google AdWords, Analytics, and Bing Ads exam questions?” Well, that’s another story If you really, really, want to consult those sites and their answers, go with the following: In the end, if you need the sites to help […]

Filed Under: AdWords, Google Analytics

Adding an additional AdWords account into your MCC: what to remember

October 2, 2015 By Finn

We’re launching a new AdWords campaign. I’m writing notes to remember everything we need to cover in order to include it into our AdWords MCC account. Here are the steps so far I need to account for: Privacy Policy update: Account Permission access & levels confirmation: Google Tag Manager confirmation: Google Analytics confirmation: Google AdWords […]

Filed Under: AdWords, Google

How to set up Abandoned Cart Remarketing in AdWords

September 28, 2015 By Finn

I just finished putting the finishing touches on a cart abandon remarketing strategy primer doc for a client. Now, to work with graphics team. First things first…putting the directions down on paper: For this recipe, you’ll need the following ingredients: Access to the AdWords account: to set up the magic The remarketing pixel on all […]

Filed Under: AdWords, Google, Marketing, Remarketing

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