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How to Add an AdWords Manager (MCM) Account to a client's account

Hint: They still call it "linking."

August 5, 2016.Finn.0 Likes.0 Comments
Home/Blog/AdWords/How to Add an AdWords Manager (MCM) Account to a client’s account

What you’ll need:

  • A Google manager (MCM) account: If you don’t have one set up, click here to set one up. “Yes. It’s free to sign up.” In fact, the first AdWords account you set up should always be a manager account.
  • Your Client Customer IDs. : They can usually find them next to the Google AdWords logo on the left at the top. They’re also using up in the right-hand corner of the AdWords dashboard.

How to get manager access to your clients’ accounts.

  1. Log in to AdWords Manager account : Just like you would for any other AdWords account.
  2. Click the “Accounts” tab at the top if you are not already there:
  3. Click the big red button: It’s the only big red button on the page. Once you do, a dropdown will appear.
  4. Click the “Link existing accounts” option. : It will be highlighted in a darker gray than the other options once you mouse over it. This will take you to the “Enter customer IDs” page
  5. Add the customer ID, one per line, for every one you want manager access to:
  6. Click the semi-big blue button: This will send out emails to the email addresses associated with your clients AdWords account, letting them know you seek permission to manager their accounts.
  7. Send them their favorite chocolates and candies while you let them know the request is coming: Flattery gifts can vary pending on your clients’ tastes.
  8. Once they click to approve the request, you’re in.

At this point, y’all can figure out what you want to do between having “Manager,” or “Sub-Manager” access.

AdWords manager (MCM) accounts are awesome, but can be a pain in the ass to set up.

AdWords calls this, “Linking Accounts,” which will confuse some of us old-timers because we remember linking accounts before the manager account was a ‘thing. So, yeah, prepare for that.

Also, make sure you’re clients are aware you’re requesting access so they don’t get nervous when they get a call from AdWords.

Google has instructions to set them up, but there is a page worth of marketing speak to navigate through to get to it. They blab about “what is a manager account” is and “why you should have one.”

“Yes, it is like preaching to the converted,” I ranted while giving the information first and then blabbing at the bottom.

Here’s a refresher on why linking them all is worth the trouble.



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