- The questions from all the tests are out there
- “What about the answers to the Google AdWords, Analytics, and Bing Ads exam questions?” Well, that’s another story
- If you really, really, want to consult those sites and their answers, go with the following:
- In the end, if you need the sites to help you with free Google certification tests, you’re going to be clueless when you actually get to spend a budget
There’s a fun debate out in the AdWords community as to whether or not anyone needs to take the Google Analytics & AdWords certification exams (and, yes, Bing Ads, too). There’s no discount for being certified. Studying the Google and Bing tutorials doesn’t provide much in the way of a real strategy, be it branding, direct response, remarketing, or mobile. The platforms’ tutorial lessons read like dampened stereo instructions. “Here’s how the…gurgle-gurgle…tools work…gulp.”
To me, I still lean towards recommending being certified. It helps you keep apprised to all the tools and their latest updates. It also is the first step into getting your company to qualify in Google Partners, where there’s 25,000+ members and at least 45 of them that are great to talk to. I consider it continuing education.
It’s the Google Partners certification, and the occasional job offer, that probably provide the biggest incentives to pass at least the two required Google AdWords certification exams by any means.
If collection agencies are beating you down or the cell phone companies are threatening to blow up your phone, literally, and you need the AdWords certification to feed your starving newborn, below are ways you can circumnavigate & expedite your AdWords, Google Analytics, and Bing Ads certification process.
Typically, all the questions to all the tests are online on blog sites. They’re not provided by Google or Bing unless you’re taking the test. To acquire the questions in advance, affiliates, AdSense whores, and the like presumably:
“Why would anyone do that?”
Probably to get cheap traffic from folks like y’all who are looking for the answers. In exchange, they pump you for ad views and, on occasionally, for products. There’s a chance that others do it for notes, but I’d question that.
Hell, we even found a guy who’d take the test for others. You have to be a special kind of desperate to share the credentials to your Google ID in order to let someone take a free test for you.
We’ve also found a few sites that got shut down. We think it’s because Google shuts them down due to copyright infringement. So, there’s that to consider.
If happen-chance hooks up with a once-in-a-lifetime-moment, thereby allowing the answers to be spilt online, they’ll only be relevant for a short period of time. If Google acts like Google, then they would change the questions and answers by the end of this sentence.
As for Bing, well, you might have a little more time.
If you do a quick google search for, “adwords certification exam answers” and check those websites, you’ll find that they publish answers, but not the answers. They didn’t get them from either Google or Bing. The blogger sites provide their best guess to the answers,, and from what we saw, most of the answers are what we’d pick, but they are not the answers. Don’t just assume they’re all right.
Open a private browser, leave it on a separate screen, and start typing the questions into a Bing search (
Yes, Bing. Seriously, you want to cheat Google and use their search engine to do it? Really? C’mon, man.
The only way those websites should help you in studying and taking the test is to help you pace you and remind you of all the possible answers. That’s the only thing of value we found: consulting these sites during the test, you’ll find yourself a couple times murmuring, “Oh, shit! I didn’t see that answer,” At that point, they’re helpful.
Otherwise, without proper preparation you’ll either become co-dependent on the question sites or you’ll overthink your answers.
Google AdWords & Google Analytics are perhaps the two most community-resourced platforms of all time. There are tutorials, videos, flashcards, and webinars out there to help study. Here’s a short list of ones we still use:
Take the time to learn the platforms because even if you pass this year, you’ll have to re-up on the Google AdWords certs next year. For Google Analytics, you’ll have to renew every 18 months. For Bing Ads, well, we like to think of their platform as, “timeless.”
We researched them to see what the market was for proper, thorough Digital Marketing training and research resources.
We firmly believe that Google either anonymously publishes some of those sites or copy their answers to track and see how many of their test takes provide the same exact answers. We wouldn’t be surprised if this was the case. The idea wouldn’t be that far-fetched.
Google owns reCAPTCHA, which often used to provide two words that people have to answer when filling a form to prove they aren’t a bot. In each case, one of those words is used for validation, the other is to help Google improve their AI by training the machine what people think the obscure spellings are. It’s as incredible as it is frightening. There’s a great TED Talk video about it.
Point being: be cautious. Don’t assume they’re not paying attention.