The situation. An interesting question popped up when working with a client: my client used their own AdWords account to set up an account for their client. Not necessarily the MCC. Not setting up the initial account for the client in the client’s Google Account. “Well, that doesn’t sound like a best practice.” You’re right. […]
AdWords
AdRank is how AdWords determine ad position.
Introduction to AdRank How AdRank works What you really pay per position Tiebreakers: a theory Introduction to AdRank In the last step you learned that Quality Score is the software AdWords uses to determine the quality of your offering on a keyword: ad copy landing page bid per keyword your budget Now, to determine which […]
Quality Score is how AdWords determines what you can pay per click.
Clients I talk to get so caught up in “how much does AdWords cost,” and “how much is it per keyword,” they miss out on how to get a positive ROI from their efforts, and how their efforts will be rewarded. To know where best to put your AdWords effort, it’s best to look at […]
Expanded text ads vs. Legacy AdWords text ads: The difference.
On July 26, 2016, Google gave their advertisers what they’ve always wanted: more room on their text ads. With the release of Expanded Text Ads, advertisers will now be able to increase the length and size of their search text messages. They are as follows: # Before Now Net Gain Headline: 1 row. 25 characters […]
Google is your broker. Facebook is your best friend.
I was talking to a buddy of mine who uses Facebook Ads to seemingly great success, but when it comes to AdWords he’s lost in the woods. I’ve tried explaining how AdWords works to him, but since he sees it through his experience with Facebook, he gets confused. He’s quite smart. Tier 1 Business school […]
[List] Google Advertising and Analytics Programs (so far)
For a company that loves to talk about upsells and cross sells and direct response and ROI, Google has a tendency to make finding their additional services similar to a treasure hunt. via GIPHY In the name of One-Eyed Willie and all things spectacular, here they are, so far as I know them, written below: […]
How to Add an AdWords Manager (MCM) Account to a client’s account
What you’ll need: A Google manager (MCM) account: If you don’t have one set up, click here to set one up. “Yes. It’s free to sign up.” In fact, the first AdWords account you set up should always be a manager account. Your Client Customer IDs. : They can usually find them next to the […]
How to Advertise on Google. What’s the point?
For those that don’t know, Google makes most of their money by having businesses advertise around Google’s free online products: Google search, gmail, blogger, YouTube… “Do people click on Google ads? I don’t.” Yes, Virginia, searchers do, in fact, do click on the ads when they search for products and services on Google. Here are […]
How to conduct online keyword research (or realize you already started and didn’t know it).
If you’ve been following along in the How to Start a Digital Web Presence setup series, then to this point you’ve already started your keyword research. Surprise! If you haven’t been, first read our article on “Monitoring and measuring competitors’ online activities w/ these Tools.” “How so?” Because: You now use tools to monitor your […]
You can find the AdWords, Google Analytics, and Bing Ads Certification Exam Questions online, if you really want them. Their answers? Well…
Article Outline The questions from all the tests are out there “What about the answers to the Google AdWords, Analytics, and Bing Ads exam questions?” Well, that’s another story If you really, really, want to consult those sites and their answers, go with the following: In the end, if you need the sites to help […]