We’re launching a new AdWords campaign. I’m writing notes to remember everything we need to cover in order to include it into our AdWords MCC account. Here are the steps so far I need to account for:
We’re going to need to make sure we have the proper access levels in order to be able to perform changes, syncs, and updates to the Google Analytics and AdWords accounts. Manager access….anything above ROM.
Afterwhile, putting in Google Analytics tracking, Google AdWords conversion tracking, Google AdWords remarketing, Facebook Fan Page Plugin, and any additional social share plugin and tracking codes are a pain in the ass if we put them in one at a time. So, using Google Tag Manger will allow us to put it all in on as many (or few, especially in the case of e-Commerce tracking and conversion tracking) pages as we want, as many times as we want.
…once the pixels are in place, do cross browser testing to make sure the templates aren’t pushed out. Sometimes, especially with AdWords Conversion tracking pixels or legacy Facebook Fan Page developer plugin, a template will get pushed up or down 10px. It’s a pain-in-the-ass SNAFU learned the hard way.
The exceptions to this gold-plated rule involve e-commerce and conversion tracking. They need the data to load on the page before they can count it. If those tracking pixels fire before the data loads, then they can’t get the data. So, those pixels will be put in above the closing body tags.
This means we’ll put in two pieces of Google Tag Manager code in the template. We’ll put them in the following locations:
Since all best practices anymore for tag placing typically involves being either before or after the opening body tag, placing the Google Tag Manager code before the opening body tag will be good enough. If there’s an issue, we can set a second one after the opening body tag.
Make sure their Google Analytics is properly running and tracking orders.
Also, if e-commerce needs to be tracked, check that as well. App tracking, too.
We use a fair amount of Google AdWords remarketing. So, we need to check to see if the pixel is in place. If not, we’ll have to put it there.
Last step: make sure you can properly download the AdWords account into AdWords editor. It’s a great sign to show that you have access to the account. You know, aside from logging in and seeing it.