We’re launching a new AdWords campaign. I’m writing notes to remember everything we need to cover in order to include it into our AdWords MCC account. Here are the steps so far I need to account for: Privacy Policy update: Account Permission access & levels confirmation: Google Tag Manager confirmation: Google Analytics confirmation: Google AdWords […]
AdWords
How to set up Abandoned Cart Remarketing in AdWords
I just finished putting the finishing touches on a cart abandon remarketing strategy primer doc for a client. Now, to work with graphics team. First things first…putting the directions down on paper: For this recipe, you’ll need the following ingredients: Access to the AdWords account: to set up the magic The remarketing pixel on all […]
Why Analytics and AdWords don’t always match: basic and advanced issues
I just finished discovering the reason(s) Google Analytics report stats didn’t align with the Google AdWords reports for a client. There were two issues I had to address: Traffic discrepancy between AdWords and Analytics AdWords traffic not reporting in Analytics Here were the steps we took: Breathe. Focus. Remember Google Analytics is a trending tool […]
If I Had But 2 Minutes to Tell You About Search Engine Marketing
Well, let’s see. If I really only had but 2 minutes to sell you on Search Engine Marketing: 1) I would play the 90-second video from the Google Adwords home page – Google’s Pay Per Click Sponsored Search Engine Marketing Platform and with the remaining 20 seconds I would: 2) Send you to the Google […]