On a personal level we are in control of our message. On a 2.0/inbound/social media marketing/new media (seriously, we need to pick one name and go with it) scale, you probably aren’t the king. Brogan is a king. Truth told, (yes) Perez Hilton is a king. People like Douglas Karr and Kyle Lacy are Lords, a revolution away from their thrones. Most of the rest of us are Merchants, working to gain our lands and prosperity.