I’ve written this step for a few digital projects over the years. It’s been nice to see that some things in digital marketing never change.
Regardless of whether the digital marketing / web presence strategy is focused on eCommerce, Lead Generation, Direct Response, Branding, just goofing off with friends, or any and all combinations there within, the first step is the same: create a Google Account.
Google is the place where you’re going to get a lot of insight and information into your efforts. Here’s a starter list of tools you’ll have access to:
“Are they in the cloud?”
Uh, sure. If that helps. The collaborative and productivity tools were out before the computing “cloud” was a few evaporated raindrops in a marketer’s buzzed mind.
This doesn’t include that if you want Google email support on a branded email, it’s included in the $5 a month from Google Business Apps. Google Photos & Google Play are both pretty incredible. If you want high, but not necessarily print-quality photos, you can set Google Photos to unlimited storage. You can also store online books and up to 10,000 songs for free with Google Play. Speaking of that, if you’re looking to buy or have a domain registrar that doesn’t try to pump you for extra surcharges and upsells, use Google Domains. If you want a blogging platform that isn’t WordPress, Blogger is still around, which starts off free.
And when we get to Advertising, welcome to AdWords.
Just go to the Google Export page and begin downloading. It could take days if you have a lot of data, but you get it to take with you.
This will provide directories of all their active blogs about all their products, which is searchable by product and topic, as well as press photos and b-rolls if you ever become more integrated with Google.
Go to Google.com, click the blue Sign In button in the upper-right-hand corner which will take you to a sign in page. Below the form fields, there’s a link to Create account. From there, fill out the information, including picking a username that goes with your brand, because that’s going to be your free Gmail address.
As you can see, a Google account not only shows you that the best things in life are free, but powerful as well. To quote Spiderman, or Peter Parker’s Uncle, or the Book of Luke, or somewhere in between, “with great power comes great responsibility.” Once you get going, all these tools are going to be important to you so treat the account with the respect such a valuable asset deserves. Remember the following: