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Daily Archives: September 11, 2015

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Why Analytics and AdWords don’t always match: basic and advanced issues

September 11, 2015.AdWords

I just finished discovering the reason(s) Google Analytics report stats didn’t align with the Google AdWords reports for a client. There were two issues I had to address: Traffic discrepancy between AdWords and Analytics AdWords traffic not reporting in Analytics Here were the steps we took: Breathe. Focus. Remember Google Analytics is a trending tool […]

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