When Developing a Social Media Department While Working on a Writing Career

When developing a social media while working on a writing career, one should be faithfully mindful of a simple concept: opportunity cost.

Case and point: this evening.

After 12 hours of work I warmed up some rigitoni as a part of my dinner. Instead of getting off the bed after inhaling dinner I laid there watching the Dolphins / Jets game while flipping back to see Crank.

And I lost three hours.

In those lost three hours when I could have been blogging a post on my laptop instead of this iPhone or reading Brogan / Smith’s “Trust Agents,” I did the following:

1) I watched my Fantasy League team’s comeback fall short by a half-point because Ricky Williams limped off the field during the Dolphins game-winning drive.

2) I contemplated how Statham’s character survived the 6,000 ft. drop onto a sedan at the end of “Crank” in order to make “Crank 2.” Rumor has it the sequel is nowhere near the quality of the original…

3) I pondered the deep philosophical inspirations that inspired the “Crank” movie franchise.

4) Cleaned up what was left of the moth that I smooshed on ceiling with my copy of “Trust Agents.”

5) Realized the night slipped by, again.

And if I would have accomplished my goals this evening then the cat probably, probably wouldn’t have pissed in my doorway.

It’s not like I rested. I was awake enough not to benefit from laying down.

And now I’m getting inspired by the midnight showing of Remember the Titans.

Oh, if it would have started at 9pm. It’s what people do in those three hours that separates the leaders from the participators.

Can’t wait to read this tomorrow at work. Hope it reminds not to have this evening again.